Giant companies with unlimited marketing budgets might not experience this problem, but startups will. A high quality 3D model and rendering allow the customer to understand the product.
Reason behind 3D Models over Normal Photography
When consumers are constantly bombarded with similar products, the challenge is not to launch the product into the market to make it stand out. Digital visualization is far from being as realistic as photography. The same effect can be achieved with a photograph, but it would require significantly more resources.
Lots of Variations
A 3D model also has the advantage of being able to modify an object in a way that photography cannot. Technology exists for photo manipulation, but, as a starting point, you must have a physical prototype.
CAD software is capable of manipulating every aspect of design since 3D models are nothing more than digital files. This kind of flexibility saves a lot of money in marketing a product that offers many variations. You need a standard 3D model modified to show all the different materials, textures, colors, dimensions, or shapes available for the product.
Cutaway
Creating marketing campaigns for complex products can be challenging, especially if you want to highlight their workings. Explaining the internal components of a 3D model is not easy, but it is not impossible either. The cost of 3D models was much higher in the past, and it was almost impossible for small companies to afford them.
No Prototype
When you have a prototype working with 3D models, there is a significant difference between photography and 3D models, as that cannot be accomplished without a frame with the actual product. At the very least, the photographer must use a working prototype.
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Published By
Global Associates
www.sketchup4architect.com
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